888sport makes Bundesliga debut, sponsoring Red Bull Leipzig till 2023
888sport becomes an Official Betting Partner of the Red Bull Leipzig.
Both sides have agreed on a partnership that will last until at least 2023. This is the first appearance in the Bundesliga for the famous bookmaker.
888sport wants to expand further in the German market which is still a bit untapped for them.
The motto “Safer. Better. Together.” demonstrates the commitment to safe and responsible sports betting, based on their UK experience.
The bookmaker will primarily be present on RB Leipzig digital channels, with a strong presence on TV-relevant advertising, like Cam Carpets next to the goals and LED-board display.
On a plus note, 888sport will become the presenter of the Red Bull Leipzig predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets over the course of the campaign.
Matthias Reichwald, Chief Commercial Officer of RB Leipzig said:
“We are always looking to strengthen in the area of partnerships, especially with those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that they see us as a suitable partner for their first entry into the Bundesliga.
888sport is an established brand that would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”
Kieran Spellman, Vice President Head of 888sport:
“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.
We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of our long-term commitment to Germany.”