The Best UK Bookmakers List 2025

A List of UK Bookmakers 2025

1

Bet365
Bet £10 get £30
Free Bet WR: 1x deposit, min odds 1.50

5.0

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Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

2

Hollywoodbets
Bet £10 get £30 in Free Bets

5.0

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T&Cs Apply. Only available to new customers. Min. £10 deposit required via VISA/Mastercard. Stake Min. £10 at min. odds of EVS (1/1). Qualifiying best should be placed & settled within 7 days of registering for you to get 3 X £10 free bets 18+. #ad

3

BetUK
Bet £10 get £30
Sign up, deposit £10 and get up to £30 in free bets.

4.8

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T&Cs apply. New cust only, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. Opt-in required. 18+ GambleAware.org #ad

4

BetGoodwin
50% Back on 1st day loses
Deposit £30, place 3 bets each valued at £10 and get up to £25 back as a free bet

5.0

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New Account Offer. Bet £30 to qualify for the 50% cash-back on your lost stakes. Free Bet credited upon settlement of your bets. Min odds Evens (2.0). Deposit via UK debit cards only. T&Cs apply. #ad

5

Unibet
Bet £10 get £20 in Free Bets + £20 Casino Bonus
WR: 1x deposit + 1x bonus, min odds 2.0

5.0

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18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply

6

10bet Bonus
100% free bet on first deposit up to £50
10bet Bonus Code: SPORT

5.0

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New bettors; Code 10BETSPORTS; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ gambleaware.org #ad

7

Betfred
Bet £10 get £50
Promo Code: BETFRED50
Bet £10 to get £30 in free bets + £20 in Acca free bets

5.0

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. #ad

8

Boylesports
Bet £10 get £20
Get a free bet within an hour - the fastest free bet on the market!

5.0

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New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. #ad

9

Quinnbet
Bet £10 get 50% of your losses back, up to £25

5.0

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New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply. GambleAware.org

10

SpreadEX Sports
Bet £10 get £40
Deposit £10 and place your first bet on fixed odds of 1/2 and get £40 in free bets

4.8

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18+ BEGAMBLEAWARE.ORG | SPREAD BETTING LOSSES CAN EXCEED DEPOSIT

11

BetVictor
Bet £10 get £30
Bet £10 to get £30 in free bets

4.8

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18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly. #ad

12

Betzone
50% Money back on your first 3 days of betting
Betzone Promo Code NEWWELCOME100

5.0

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18+ | New Customer Only – Promo Code: NEWWELCOME100 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 01/09/24 at 23:59 | UK residents using debit card | Please gamble responsibly #ad

13

Matchbook
Bet £50 get £50
Get £50 in free bets
Matchbook Promo Code: GET50

5.0

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New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Be Gamble Aware. 18+ only.

14

SBK Sportsbook
Bet £10 get £40

5.0

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New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple, £5 Horse Racing Multiple, and £5 Football Bet Builder token after 24 hours. A further £10 Multiple token after 48 hours. Minimum 3 legs. Full T&Cs apply. 18+. BeGambleAware.org #ad

15

VBET UK
Up to £20 free bet
Win your first Bet and get up to £10 Free Bet, lose your first Bet and get up to £20 in Free Bets

5.0

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Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (horse racing and greyhounds excluded). Win and get back 50% of your stake on top of your winnings as a free sports bet up to £10. Get back 100% of your stake as a free bets up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. BeGambleAware.org #ad

16

Fafabet
Up to £50 in Free Bets + £20 Casino Bonus

5.0

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New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus. UK/IRE only. 18+ T&C’s Apply.

17

21Luckybet
Bet £20 get £40
Up to £40 in free bets

3.8

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New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

18

William Hill
Bet £10 get £30
Instant Free Bets - Use Promo Code R30

5.0

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18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad gambleaware.org T&Cs apply

19

Zetbet
Bet £10 get £10
Place your first bet on evens (1/1) to get a £10 free bet.

3.8

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Skrill, Neteller & PayPal not eligible. T&C's apply.

20

BetStorm
Bet £10 get £30 in free bets
Use Betstorm Bonus Code BET30

3.8

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New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

21

MrPlay Sports
Bet £10 get £15
Bet £10 on Evens and get £15 free bet

5.0

T&Cs Apply

Mr Play Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&C's apply. 18+.

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Mr Play Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&C's apply. 18+.

22

Luckster Sports
Bet £10 get £10
Place your first bet on Evens to get a £10 free bet

3.5

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New customers only. Max one free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+. BeGambleAware.org

23

Highbet
Bet £10 get £15
£15 in free bets that requires 1x turnover only!

4.5

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New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+. #ad

24

BetTarget
Bet £15 get £10
BetTarget is one of the new UK bookmakers

4.0

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18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Terms & Conditions Apply. #ad

25

Britainbet
Bet £10 get £10
Place your first bet at 1/2 odds and get £10 in free bets

3.8

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New Players Only. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply. #ad

26

32red
100% up to £100
For 32Red free bet, place an In-Play sports bet at any odds and if you win get up to £100 profit boost.

5.0

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18+. Min Odds of Evs. Max £10 bet. The max additional profit that will be credited is £100. T&Cs apply. #Ad

27

MobileWins
Bet £10 get £30
Register and deposit £10 to get £30 in free bets

4.5

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New Players Only. Opt-in required. Minimum $/€/£10 qualifying bets, stake not returned. Free bet is a one-time stake of $/€/£30, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Maximum Conversion $/€/£30. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.

28

RubyBet
Bet £10 get £20
Get a £20 free bet when you stake £10 at odds of 1/2 or more. Only 1x WR!

5.0

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New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max. conversion: £20. Excluded Skrill deposits. Full T&C’s apply. #ad.

29

Karamba
Bet £20 get £10
Spend £20 betting on any sport event at odds of 1/1 and get a free bet.

5.0

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18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Full T&Cs apply.

30

Bet-at-Home
50% up to €200
To get 50% up to €200 in free bets, use bonus code FIRST while processing your first deposit.

5.0

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18+. New customers only. Bonus code FIRST. Full Terms and Conditions apply.

The Best UK bookmakers for Horse Racing Betting

There are several highly regarded bookmakers in the UK for horse racing betting. However, the “best” bookmaker for horse racing can vary depending on individual preferences and specific needs. Here are five popular options:

1. Bet365: Known for their extensive coverage of horse racing from around the world, Bet365 offers competitive odds and a wide range of betting markets. They also provide live streaming, allowing customers to watch races in real-time.
2. William Hill: With a long-standing reputation in the industry, William Hill provides a comprehensive horse racing offering, including daily promotions, best odds guaranteed, and live streaming of UK and Irish races.
3. Unibet: Another reputable bookmaker in the UK, Unibet offers a user-friendly platform for horse racing betting. They have a good selection of markets, competitive odds, and regular promotions, making them a popular choice among punters.
4. Boylesports: BoyleSports provides competitive odds, live streaming of races, and various promotions and offers for horse racing enthusiasts. Users can place bets on win, place, each-way, and forecast markets, among others. The platform also offers betting tips, race previews, and results to help users make informed betting decisions.
5. Betfred: As one of the oldest bookmakers in the UK, Betfred has a strong presence in horse racing betting. They provide a wide range of markets, best odds guaranteed, and daily enhanced prices on selected races.

Remember to consider factors such as odds, promotions, live streaming options, user experience, and customer service when selecting the best bookmaker for your horse racing betting needs.

The Best UK bookmakers for Football Betting

1. Bet365: Bet365 is one of the most popular and trusted bookmakers in the UK. They offer a wide range of markets for football betting, competitive odds, and live streaming of matches.
2. William Hill: William Hill is another well-known bookmaker in the UK with a strong football betting offering. They have a user-friendly website, attractive promotions, and extensive coverage of football matches.
3. Betfred: Betfred is known for its strong presence in the UK and sponsorships of football clubs. They offer a wide range of football betting opportunities, including accumulator bets and various promotions catering specifically to football betting.
4. Unibet: Unibet is a reputable bookmaker that offers a diverse range of football betting options. They have an easy-to-navigate website, live streaming services, and competitive odds.
5. Hollywoodbets: When it comes to football betting, Hollywoodbets UK offers a wide range of markets for various leagues and competitions from around the world. You can bet on different outcomes such as match results, team goals, individual player performances, and many more. They also provide in-play betting, allowing you to place bets while the games are in progress.

Conclusion:
In this comprehensive review, we have highlighted some of the best UK bookmakers, including Bet365, William Hill, Unibet, Betfed, 10bet, Hollywoodbets, Boylesports and BetUK.

Each of these UK bookmakers offers a unique blend of features, odds, and promotions, catering to a wide range of betting preferences. Whether you prefer a market leader like Bet365 or a bookmaker with a distinctive marketing approach like Hollywoodbets, the UK offers a plethora of options to choose from.

Considering factors such as the sports coverage, user interface, live streaming options, customer service, and promotions, readers can weigh their preferences and make an informed decision when selecting a bookmaker. It is essential to remember that responsible gambling should always be a priority, and bettors should consider their own limitations before engaging with any UK bookmaker.

In conclusion, the UK bookmaking industry offers a diverse and competitive landscape, ensuring that bettors can find the perfect bookmaker that meets their individual needs and preferences.

What Should You Know About UK Bookmakers

UK bookmakers are an integral part of the gambling industry in the country. They provide a range of services including sports betting, casino games, and online gaming. If you are interested in learning more about UK bookmakers, here are some important things you should know.

1. Legal Status: Gambling in the UK is legal and regulated by the Gambling Commission. Bookmakers are required to obtain a license from the Commission in order to operate legally. The Commission ensures that bookmakers operate in a fair and transparent manner, and that they protect the interests of the customers.
2. Types of Bookmakers: In the UK, there are different types of bookmakers. These include high street bookmakers, online bookmakers, and mobile bookmakers. High street bookmakers have physical shops where customers can place bets. Online bookmakers operate websites where customers can place bets online. Mobile bookmakers offer mobile apps that allow customers to place bets using their smartphones or tablets.
3. Competitive Market: The UK gambling market is highly competitive, with a large number of bookmakers competing for customers. This has led to fierce competition among bookmakers, resulting in attractive promotional offers, bonuses, and odds. As a customer, you can take advantage of these offers and find the best value for your bets.
4. Sports Betting: Betting on sports is one of the most popular forms of gambling in the UK. Bookmakers offer a wide range of sports on which customers can place bets, including football, horse racing, tennis, cricket, and rugby. They provide different types of bets such as singles, accumulators, and system bets, allowing customers to choose the betting strategy that suits them best.
5. In-Play Betting: In recent decades, in-play betting has become increasingly popular in the UK. In-play betting allows customers to place bets on sporting events while they are in progress. Bookmakers offer a range of in-play markets, allowing customers to bet on a wide range of events during a match or race. This adds excitement and engagement to the betting experience.
6. Responsible Gambling: UK bookmakers are legally required to promote responsible gambling. They are required to provide information and resources to help customers make informed decisions about their gambling activities. This includes information on the risks of gambling, self-assessment tools, and options for setting limits on betting. Bookmakers also have procedures in place to identify and support customers who may be experiencing gambling-related harm.
7. Cheltenham Festival: The Cheltenham Festival is one of the most important events in the UK horse racing calendar. It takes place annually in March and attracts top racehorses, jockeys, and trainers from the UK and Ireland. UK bookmakers offer a wide range of betting markets and promotions for the Cheltenham Festival, making it a highly anticipated event for both bookmakers and bettors.
8. Bonuses and Promotions: UK bookmakers offer various bonuses and promotions to attract new customers and retain existing ones. These can include free bets, deposit bonuses, enhanced odds, and money-back offers. It is important to read and understand the terms and conditions of these promotions to ensure that you are eligible and to maximize their value.
9. Payment Methods: UK bookmakers offer a range of payment methods for customers to make deposits and withdrawals. These can include debit and credit cards, e-wallets such as PayPal and Skrill, bank transfers, and prepaid cards. It is important to choose a payment method that is convenient and secure for you.
10. Online Security: Online security is a top priority for UK bookmakers. They use advanced encryption technology to protect the personal and financial information of their customers. They also have strict procedures in place to prevent fraud and money laundering. When choosing an online bookmaker, it is important to ensure that they are licensed by the Gambling Commission and have a good reputation for security.
11. Customer Support: UK bookmakers provide customer support to assist customers with any queries or issues they may have. This can include live chat, email, or telephone support. It is important to choose a bookmaker that provides responsive and helpful customer support, especially if you are new to gambling or have any concerns.
12. Responsible Marketing: UK bookmakers are required to advertise and promote their services responsibly. They are not allowed to target minors or vulnerable individuals, and they must provide clear and accurate information about the risks and benefits of gambling. They must also comply with the advertising standards set by the Advertising Standards Authority.
13. Taxation: In the UK, gambling winnings are not subject to income tax. Bookmakers, however, are required to pay a tax on their profits. This tax is called the remote gaming duty and is levied on the gross gambling yield of the bookmaker. The tax rate varies depending on the type of gambling activity and the location of the bookmaker.
14. Industry Innovation: UK bookmakers are known for their innovation in the gambling industry. They have been at the forefront of technological advancements, including the development of online and mobile betting platforms. They also invest in research and development to offer new products and features that enhance the betting experience for customers.
15. Regulations and Compliance: UK bookmakers operate under strict regulations and must comply with various laws and codes of practice. These include anti-money laundering regulations, data protection laws, and rules on responsible gambling. The Gambling Commission regularly monitors and audits bookmakers to ensure compliance and can impose penalties or revoke licenses for non-compliance.
16. Betting Exchanges: In addition to traditional bookmakers, the UK also has betting exchanges. Betting exchanges allow customers to bet against each other, rather than against the bookmaker. This enables customers to set their own odds. Excellent UK betting exchanges are Matchbook and SBK

About KYC procedure at UK Bookmakers

KYC is an important procedure and has to be done to comply with all the regulations imposed by UK Gambling Commission. KYC stands for “Know Your Customer” and it is a process that UK bookmakers are required to follow to verify the identity, age, and address of their customers. This procedure helps prevent fraud, money laundering, and underage gambling.

The KYC procedure at UK bookmakers typically involves the following steps:

1. Account Registration: When a customer creates an account at a UK bookmaker, they are required to provide personal information such as name, date of birth, and address.
2. Identity Verification: To verify the customer’s identity, bookmakers may request additional documentation such as a copy of a valid passport or driver’s license. This information is used to match the customer’s details with third-party identity verification services.
3. Age Verification: UK bookmakers are required by law to verify that customers are at least 18 years old. They may use age verification services or request documents such as a copy of the customer’s driver’s license or passport.
4. Address Verification: Bookmakers also verify the customer’s address to ensure it is valid and matches the information provided during registration. This can be done by requesting utility bills or bank statements that have been issued within the last three months.
5. Source of Funds: Some bookmakers may also request information about the source of the customer’s funds to ensure they are not derived from illegal activities.
6. Ongoing Monitoring: Bookmakers must also conduct ongoing monitoring of their customers to detect any suspicious activities or changes in gambling patterns. This may include monitoring betting patterns, deposit and withdrawal patterns, and identifying high-risk customers.

It is important to note that the exact KYC procedure may vary slightly from one bookmaker to another, but they all adhere to the UK’s regulatory guidelines to ensure a safe and responsible gambling environment. Look for the KYC procedure timeline, is it quick and fast or does it take days to verify your account?

What I always look for is the level of support I can get, if needed. Usually, live chat is the best, but phone support is also very much appreciated.

UK bookmakers are also offering many rewards along the way.

All of them will offer you regular bonuses once you start playing, which also include VIP rewards and different promotions that can be used to boost your odds, get cash-back or earn points that you can exchange for free bets or prizes.

Bookmakers will cater a variety of bonuses that will be offered in the form of bonus money. There are a lot of other types of bonuses like reload bonuses, referral bonuses, and others. Get familiar with the requirements for clearing the bonuses before you use them, so you can determine if it is worthwhile and that you are going to be able to meet those requirements.

Do you know how odds are created?

Read our article on How are odds created?

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