300% up to £30
Sign up, deposit £10 and get 300% bonus, up to £30 in free bets.
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
100% Money Back up to £40 in Free Bets + 10 Casino Bonus
New Unibet customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply. 18+ begambleaware.org #ad
Bet £10 get £20
Get a free bet within an hour - the fastest free bet on the market!
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. #ad
50% free bet on first deposit up to £50
10bet Bonus Code: PLAY10
New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ begambleaware.org #ad
App bonus: Money Back up to £20 in Free Bets
Desktop bonus: Money Back up to £10
T&Cs Apply. £20 free bet only available to new customers registered through IOS or Android App. Min. £10 deposit required via VISA/Mastercard. Stake Min. £10 at odds of 1.5 (1/2) as 1st bets and 2nd bets within 3 days of registration. £20 Free Bet credited for each bet resulted as a “Loss”. Max £20 in Free Bets per player. 18+. #ad
Bet £10 get £40
Promo Code: WELCOME40
Bet £10 to get £30 in free bets and £10 in free spins
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. #ad
50% Back on 1st day loses
Deposit £30, place 3 bets each valued at £10 and get up to £25 back as a free bet
New Account Offer. Bet £30 to qualify for the 50% cash-back on your lost stakes. Free Bet credited upon settlement of your bets. Min odds Evens (2.0). Deposit via UK debit cards only. T&Cs apply. #ad
Bet £20 get £20 Back
Get £20 Money Back free bet
Matchbook Promo Code: MB20
New Customers Only. Debit card deposits only. Sign-up using Matchbook bonus code 'MB20'. Place your first bet, if it loses, we will refund your first bet stake as a free bet. The first bet must be placed within 14 days of registration and at odds of 1.8 or more to be eligible. The max. refund is a single £20 free bet and will be applied to your account within 72 hours of qualifying bet settlement. 18+ only. BeGambleAware.
Up to £20 free bet
Win your first Bet and get up to £10 Free Bet, lose your first Bet and get up to £20 in Free Bets
Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (horse racing and greyhounds excluded). Win and get back 50% of your stake on top of your winnings as a free sports bet up to £10. Get back 100% of your stake as a free bets up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. BeGambleAware.org #ad
Bet £25 get £10
Sign up using our Rhino Bet promo code b25g10fb and get £10 free bet.
18+ only. New customers only. Place a minimum £25 bet on any selection with minimum odds of evens (2) and receive a £10 free bet upon bet settlement. Use promo code b25g10fb. Free bets are awarded as free bet credits. Full Terms & Conditions apply. #ad
Bet £10 get £30
Use SBK Promo Code SBK30 to claim
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org. Full T&Cs apply.#ad
Bet £10 get £30
Sign up, deposit £10 and get up to £30 in free bets.
T&Cs Apply New customers, Deposit & Place a Bet within 7 days (7 day expiry), and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ Please Play Responsibly. BeGambleAware.org #ad
50% Money back on your first day betting
Betzone Promo Code NEWWELCOME60
New Customer Offer using Betzone Promo Code NEWWELCOME60 only | 50% back on net LOSSES on your first betting day | requires min 3 x £20 qualifying bets on first day’s betting | Min return £1 free bet | T&Cs apply | UK residents using debit card | Please gamble responsibly *18+. For NEW UK & Ireland customers only. Requires account opening, deposit using UK debit card, and certain qualifying bets of Evens or greater. Betzone Promo Code: NEWWELCOME60 #ad
Bet £20 get £40
Up to £40 in free bets
New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
50% up to £35 Money Back + 10 FS
Bonus pack: 50% up to £35 in free bets + 10 free spins
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
Bet £10 and Double the Odds!
Deposit £10, place your first bet and get your odds doubled. Winnings paid in CASH!
New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit. T&Cs apply. 18 +. BeGambleAware.org. #ad
Bet £10 and get £10 free bet
Place your first bet of £10 and get £30 in free bets + £10 worth of casino token
Bet £10 get £40
Instant Free Bets - Use Promo Code Q40
18+. Play Safe. Bet £10 get £40 bonus. New William Hill customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Use Promo Code Q40 to claim. Further terms apply. #Ad
Place your first bet on evens (1/1) to get a £10 free bet.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Skrill, Neteller & PayPal not eligible. T&C's apply.
Bet £10 get £30 in free bets
Use Betstorm Bonus Code BET30
New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Bet £10 get £15
Bet £10 on Evens and get £15 free bet
Mr Play Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&C's apply. 18+.
LeoVegas offers a 100% profit boost of up to £100
The odds on your 1st bet will be doubled, In-Play bets only, Mobile only free bet
New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ Full T&C's Apply. BeGambleAware.org
Bet £10 get £10
Place your first bet on Evens to get a £10 free bet
New customers only. Max one free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+. BeGambleAware.org
Bet £10 get £15
£15 in free bets that requires 1x turnover only!
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+. #ad
Bet £15 get £10
BetTarget is one of the new UK bookmakers
18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Terms & Conditions Apply. #ad
Bet £10 get £10
Place your first bet at 1/2 odds and get £10 in free bets
New Players Only. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply. #ad
£20 Backup Bet
If your first bet loses, Bwin offers £20 Backup Bet. Bet £20 on football treble and if you lose, get refund up to £20 as a free bet.
18+. New UK players only. Min deposit req £10. Certain deposit methods excluded. Place 1 sport bet (3+ selections). Excl Horse Racing. Min stake £10. Max stake £20. Min Odds 1/2 (1.5) for each selection. Max FreeBet £20 for football only. FreeBet valid for 7 days. FreeBet stake not returned. T&Cs apply.
Up to £60 + 20 FS
Sign up and get up to £50 bonus for sports, odds boost token, 20 free spins and £10 bonus for Casino.
18+. Minimum deposit apply. Maximum stake apply. Minimum odds 1/2 (1.50). Maximum sports free bet and casino bonus apply. New players only. Full T&Cs apply.
100% up to £100
For 32Red free bet, place an In-Play sports bet at any odds and if you win get up to £100 profit boost.
18+. Min Odds of Evs. Max £10 bet. The max additional profit that will be credited is £100. T&Cs apply. #Ad
Bet £10 get £30
Register and deposit £10 to get £30 in free bets
New Players Only. Opt-in required. Minimum $/€/£10 qualifying bets, stake not returned. Free bet is a one-time stake of $/€/£30, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Maximum Conversion $/€/£30. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.
Bet £10 get £20
Get a £20 free bet when you stake £10 at odds of 1/2 or more. Only 1x WR!
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max. conversion: £20. Excluded Skrill deposits. Full T&C’s apply. #ad.
Bet £20 get £10
Spend £20 betting on any sport event at odds of 1/1 and get a free bet.
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Full T&Cs apply.
50% up to €200
To get 50% up to €200 in free bets, use bonus code FIRST while processing your first deposit.
18+. New customers only. Bonus code FIRST. Full Terms and Conditions apply.
What Should You Know About UK Bookmakers
Our UK bookmakers list offers a comprehensive and easy overview of various bookmakers and betting sites with a UKGC license. To make a list more informative and up-to-date, we have included bonus offers for every bookmaker listed.
All listed bookmakers are regulated and licensed by UK Gambling Commission. If you are already familiar with the majority of bookmakers listed here, take a look at our New UK Bookies page.
UK bookmakers come in all shapes and sizes, which is why we compiled a list of the most popular UK bookmakers.
This is great news for you, it means that you’ll be able to find one that you can trust to offer you a safe and secure environment for betting. The first thing you want to do when you are thinking about joining any of the bookmakers listed is to educate yourself on everything that sites have to offer.
Try to learn about bookmakers as much as possible, a good prep work will make it much easier for you to review the different bookmakers and choose the one that meets your needs the most. First, each bookmaker will have its own look, navigation, betting options, and bonus offers. You would want to know the basics about the site and make sure that you’ll feel safe and secure on the website that you are using.
For me, easy site navigation is one of the key points for any bookmaker. I don’t like cluttered sites, with 100 buttons, links, and flashing banners. Maybe you do, but I don’t!
The main sections of any bookmaker’s site should be easily accessible, the content should be well-written and easy for everybody to understand.
Some UK bookmakers have basic designs which are great for those who are new to online betting or prefer simple user interfaces, while other websites are a bit more complex to navigate and find what you are looking for.
However, getting used to the bookmakers’ site is like a new phone – you need some time to get used to it. Once you get familiar with the website structure, it all becomes easy and fluent.
Another point requiring your attention is the sports betting offers that are available to your preference and personal taste. All UK bookmakers are doing a good job here, providing you with the opportunity to bet on all major sports.
There are bookmakers that specialize in horse racing, others are focused on football, and some provide excellent offers for both.
If you have a lot of different interests in sports betting, try to match yourself up with a bookmaker that covers most of the sports you fancy, if not all of them.
Personally, I like live betting and this is my primary checkpoint – I always check the live betting section of the bookmakers’ site, just to see what is offered there.
Look for banking options
Check the banking section and verify all payment methods for both deposits and withdrawals.
It is important for you to use a payment method that offers security, speed, and low fees.
All UK bookmakers listed here are very flexible with payment options, so I doubt you will encounter any problems with money transactions.
Also, look for the KYC procedure timeline, is it quick and fast or does it take days to verify your account?
KYC is an important procedure and has to be done to comply with all the regulations imposed by UK Gambling Commission.
What I always look for is the level of support I can get, if needed. Usually, live chat is the best, but phone support is also very much appreciated.
UK bookmakers are also offering many rewards along the way.
All of them will offer you regular bonuses once you start playing, which also include VIP rewards and different promotions that can be used to boost your odds, get cash-back or earn points that you can exchange for free bets or prizes.
Bookmakers will cater a variety of bonuses that will be offered in the form of bonus money. There are a lot of other types of bonuses like reload bonuses, referral bonuses, and others. Get familiar with the requirements for clearing the bonuses before you use them, so you can determine if it is worthwhile and that you are going to be able to meet those requirements.
You can check out our India website too.
Do you know how odds are created? Read our article on How are odds created?
