UK Bookmakers List 2023

Our UK bookmakers list offers a comprehensive and easy overview of various bookmakers and betting sites with a UKGC license. To make a list more informative and up to date, we have included bonus offers for every bookmaker listed. All listed bookmakers are regulated and licensed by UK Gambling Commission.

*All offers are subject to change without prior notice, T&C’s apply, 18+ only. Gamble responsibly.

A List of UK Bookmakers 2023
Bet365 - 300% up to £30
Sign up, deposit £10 and get 300% bonus, up to £30 in free bets.
5.0

Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.#ad

William Hill
Bet £10 get £40
Bet £10 on minimum odds of 1/2 (1.50) and get 4 x £10 in free bets. Instant Bonus - Promo Code Q40
WR: 1x Deposit + 1x Bonus. Min odds of 1/2 (1.50)
5.0

18+. Play Safe. Bet £10 get £40 bonus. New William Hill customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Use Promo Code Q40 to claim. Further terms apply. #Ad

Unibet UK Bonus
100% Money Back up to £40 in Free Bets + 10 Casino Bonus
Free Bet WR: 1x deposit + 3x bonus, min odds 1.40
Casino bonus WR: 50x
Min Deposit: £10
5.0

New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.18+ begambleaware.org. #ad

Bet £10 get £20
Get a free bet within an hour - the fastest free bet on the market, only at BoyleSports!
5.0

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.

10bet Bonus
50% bonus on first deposit up to £50
Free Bet WR: 8x deposit + bonus, min odds 1.80 for singles, 1.40 per selection for Acca's
Bonus Code: PLAY10
Min Deposit: £15
5.0
T&Cs Apply
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+.
Hollywoodbets
App bonus: Money Back up to £20 in Free Bets
Desktop bonus: Money Back up to £10
Free Bet WR: 1x bonus on 3-fold Acca, min odds 1.40 per leg
Min Deposit: £10/£20
5.0

T&Cs Apply. Only available to new customers registered through IOS or Android App. Min. £10 deposit required via VISA/Mastercard. Stake Min. £10 at min. odds of 1.5 (1/2) as 1st bets and 2nd bets within 3 days of registration. £20 Free Bet credited for each bet resulted as a “Loss”. Max £20 in Free Bets per player. 18+. #ad

Bet £10 get £40
Use Betfred Promo Code WELCOME40 while registering, deposit and bet £10 to get £40 bonus pack

5.0

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. #ad

50% Back on 1st day loses
Sign up, deposit £30, place 3 bets each valued at £10 and get up to £25 back as a free bet
5.0
T&Cs Apply
New Account Offer. Bet £30 to qualify for the 50% cash-back on your lost stakes. Free Bet credited upon settlement of your bets. Min odds Evens (2.0). Deposit via UK debit cards only. T&Cs apply. #ad
VBET - Up to £20 free bet
Win your first Bet and get up to £10 Free Bet, lose your first Bet and get up to £20 in Free Bets
WR: 1x deposit on 3-fold Acca, min odds 3/10 (1.30) per selection, min stake £2
Min Deposit: £10
5.0

Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (horse racing and greyhounds excluded). Win and get back 50% of your stake on top of your winnings as a free sports bet up to £10. Get back 100% of your stake as a free bets up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. BeGambleAware.org #ad

RhinoBet - Bet £25 get £10
Sign up using our Rhino Bet promo code b25g10fb and get £10 free bet.
4.5

18+ only. New customers only. Place a minimum £25 bet on any selection with minimum odds of evens (2) and receive a £10 free bet upon bet settlement. Use promo code b25g10fb. Free bets are awarded as free bet credits. Full Terms & Conditions apply. #ad

SBK Sportsbook
Bet £10 get £20
Use SBK Promo Code SBK20 to claim
WR: 1x Deposit + 1x Bonus. Min odds of 1.50 and 4.0 respectively
Min Deposit: £10
5.0

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days. Full T&Cs apply. 18+. BeGambleAware.org #ad

BetUK - Bet £10 get £30
Sign up, deposit £10 and get up to £30 in free bets.

4.8
T&Cs Apply 18+. Please Play Responsibly. BeGambleAware.org
Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3 x £10 Free Bets credited when you opt in by clicking the claim button on my offers page. Once the offer is claimed, place your qualifying bet, after the qualifying bet is settled, you will receive your free bets. Free bets must be used on 4 or more selections and are non-withdrawable and stake not returned with winnings. 7 day expiry.

New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Full T&C’s Apply. #ad

Betzone UK
Get up to 50% Money back on your first day betting
Sign Up using Betzone Promo Code NEWWELCOME60
Place 3 x £20 bets to get up to £60 back in free bets
4.8

New Customer Offer using Betzone Promo Code NEWWELCOME60 only | 50% back on net LOSSES on your first betting day | requires min 3 x £20 qualifying bets on first day’s betting | Min return £1 free bet | T&Cs apply | UK residents using debit card | Please gamble responsibly *18+. For NEW UK & Ireland customers only. Requires account opening, deposit using UK debit card, and certain qualifying bets of Evens or greater. Betzone Promo Code: NEWWELCOME60 #ad

50% up to £35 Money Back + 10 FS
QuinnBet offers a bonus pack for new customers: 50% up to £35 Money Back + 10 free spins
5.0
T&Cs Apply
If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your losses as a Free Bet up to £35 (min 3 bets), plus 10 Free Spins on Asgard Warriors. T&Cs apply. 18+. BeGambleAware.org.
Bet £10 and Double the Odds!
Deposit £10, place your first bet and get your odds doubled! Winnings paid in CASH
5.0
T&Cs Apply
New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit. T&Cs apply. 18+ only. BeGambleAware.org
Bet £10 get £10
Bet £10 and get £10 free bet
4.5
T&Cs Apply
18+ / BEGAMBLEAWARE / NEW UK CUSTOMERS ONLY / £10+ DEPOSIT&BET TO QUALIFY / FREE BET VALID FOR 7 DAYS / NO E-WALLETS / PREPAID CARDS / T&CS APPLY #ad
NEW! Bet £10 get £30
Place your first bet of £10 and get £30 in free bets + £10 worth of casino token
5.0
T&Cs Apply
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.
Bet £10 get £10
Place your first bet on evens (1/1) to get a £10 free bet.
3.8
T&Cs Apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Skrill, Neteller & PayPal not eligible. T&C's apply.
Bet £10 get £30 in free bets
Place a £10 bet and receive a £30 free bet.
Use Betstorm Bonus Code BET30
1x bonus wagering requirements on odds of 1/2 (1.50) only.
3.8
T&Cs Apply
New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Bet £10 get £15
Mr Play free bet is very straightforward, place your first bet of £10 at odds of 1/1 and get £15 as a bonus.
5.0
T&Cs Apply
Mr Play Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&C's apply. 18+.

LeoVegas Sports
Leovegas offers a 100% profit boost of up to £100 - Mobile only bonus
The odds for your 1st bet will be doubled, In-Play bets only.

5.0
T&Cs Apply
New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ Full T&C's Apply. BeGambleAware.org

New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ Full T&C's Apply. BeGambleAware.org

Bet £10 get £10
Place your first bet on evens to get £10 free bet
3.5
T&Cs Apply
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+. BeGambleAware.org
Bet £10 get £15
Sign up, deposit £10 or more and get a £15 free bet. Free bet requires 1x turnover only!
4.3
T&Cs Apply
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+. #ad
Bet £15 get £10 in free bets
BetTarget is a brand new bookmaker, offering a £10 free bet to new UK customers
3.5
T&Cs Apply
18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Terms & Conditions Apply. #ad
Bet £10 get £10 free bet
Make your first deposit of £10 or more at odds of minimum 1/2 (1.50) and receive £10 in free bets
3.8
T&Cs Apply
New Players Only. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.
£20 Backup Bet
If your first bet loses, Bwin offers £20 Backup Bet. Bet £20 on football treble and if you lose, get refund up to £20 as a free bet.
5.0
T&Cs Apply
18+. New UK players only. Min deposit req £10. Certain deposit methods excluded. Place 1 sport bet (3+ selections). Excl Horse Racing. Min stake £10. Max stake £20. Min Odds 1/2 (1.5) for each selection. Max FreeBet £20 for football only. FreeBet valid for 7 days. FreeBet stake not returned. T&Cs apply.
Up to £60 + 20 FS
Sign up and get up to £50 bonus for sports, odds boost token, 20 free spins and £10 bonus for Casino.
5.0
T&Cs Apply
18+. Minimum deposit apply. Maximum stake apply. Minimum odds 1/2 (1.50). Maximum sports free bet and casino bonus apply. New players only. Full T&Cs apply.
100% up to £100
For 32Red free bet, place an In-Play sports bet at any odds and if you win get up to £100 profit boost.
5.0
T&Cs Apply
18+. Min Odds of Evs. Max £10 bet. The max additional profit that will be credited is £100. T&Cs apply. #Ad
Matchbook Exchange
Bet £20 get £20 Back
Deposit £20 with a debit card, place your first bet and if you lose, get £20 Back as a free bet + 20 Free spins on the Starburst slot
5.0
T&Cs Apply
New Customers Only. Debit card deposits only. Sign-up using Matchbook bonus code 'MB20'. Place your first bet, if it loses, we will refund your first bet stake as a free bet. The first bet must be placed within 14 days of registration and at odds of 1.8 or more to be eligible. The max. refund is a single £20 free bet and will be applied to your account within 72 hours of qualifying bet settlement. Once the user’s first bet has settled, they will be awarded the free spins valued at £0.10p per spin on Starburst. 18+ only. BeGambleAware.
Bet £10 get £30
Register and deposit £10 to get £30 in free bets
4.5
T&Cs Apply
New Players Only. Opt-in required. Minimum $/€/£10 qualifying bets, stake not returned. Free bet is a one-time stake of $/€/£30, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Maximum Conversion $/€/£30. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.
Bet £10 get £20
Get a £20 free bet when you stake £10 at odds of 1/2 or more. Only 1x wagering requirements for the free bet!
5.0
T&Cs Apply
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max. conversion: £20. Excluded Skrill deposits. Full T&C’s apply. #ad.
Bet £20 get £10
Karamba free bet can't be any easier, spend £20 betting on any sport event at odds of 1/1 and get £10 as free bet.
5.0
T&Cs Apply
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Full T&Cs apply.
50% up to €200
To get 50% up to €200 sports free bet, you must use bonus code FIRST while processing your first deposit.
5.0
T&Cs Apply
18+. New customers only. Bonus code FIRST. Full Terms and Conditions apply. BeGambleAware.org.

What Should You Know About UK Bookmakers

Our UK bookmakers list offers a comprehensive and easy overview of various bookmakers and betting sites with a UKGC license. To make a list more informative and up-to-date, we have included bonus offers for every bookmaker listed.

All listed bookmakers are regulated and licensed by UK Gambling Commission. If you are already familiar with the majority of bookmakers listed here, take a look at our New UK Bookies page.

UK bookmakers come in all shapes and sizes, which is why we compiled a list of the most popular UK bookmakers.

This is great news for you, it means that you’ll be able to find one that you can trust to offer you a safe and secure environment for betting. The first thing you want to do when you are thinking about joining any of the bookmakers listed is to educate yourself on everything that sites have to offer.

Try to learn about bookmakers as much as possible, a good prep work will make it much easier for you to review the different bookmakers and choose the one that meets your needs the most. First, each bookmaker will have its own look, navigation, betting options, and bonus offers. You would want to know the basics about the site and make sure that you’ll feel safe and secure on the website that you are using.

For me, easy site navigation is one of the key points for any bookmaker. I don’t like cluttered sites, with 100 buttons, links, and flashing banners. Maybe you do, but I don’t!

The main sections of any bookmaker’s site should be easily accessible, the content should be well-written and easy for everybody to understand.

Some UK bookmakers have basic designs which are great for those who are new to online betting or prefer simple user interfaces, while other websites are a bit more complex to navigate and find what you are looking for.

However, getting used to the bookmakers’ site is like a new phone – you need some time to get used to it. Once you get familiar with the website structure, it all becomes easy and fluent.

Another point requiring your attention is the sports betting offers that are available to your preference and personal taste. All UK bookmakers are doing a good job here, providing you with the opportunity to bet on all major sports.

There are bookmakers that specialize in horse racing, others are focused on football, and some provide excellent offers for both.

If you have a lot of different interests in sports betting, try to match yourself up with a bookmaker that covers most of the sports you fancy, if not all of them.

Personally, I like live betting and this is my primary checkpoint – I always check the live betting section of the bookmakers’ site, just to see what is offered there.

Look for banking options

Check the banking section and verify all payment methods for both deposits and withdrawals.

It is important for you to use a payment method that offers security, speed, and low fees.

All UK bookmakers listed here are very flexible with payment options, so I doubt you will encounter any problems with money transactions.

Also, look for the KYC procedure timeline, is it quick and fast or does it take days to verify your account?

KYC is an important procedure and has to be done to comply with all the regulations imposed by UK Gambling Commission.

What I always look for is the level of support I can get, if needed. Usually, live chat is the best, but phone support is also very much appreciated.

UK bookmakers are also offering many rewards along the way.

All of them will offer you regular bonuses once you start playing, which also include VIP rewards and different promotions that can be used to boost your odds, get cash-back or earn points that you can exchange for free bets or prizes.

Bookmakers will cater a variety of bonuses that will be offered in the form of bonus money. There are a lot of other types of bonuses like reload bonuses, referral bonuses, and others. Get familiar with the requirements for clearing the bonuses before you use them, so you can determine if it is worthwhile and that you are going to be able to meet those requirements.

You can check out our India website too.

Do you know how odds are created? Read our article on How are odds created?