UK Bookmakers List 2023
Our UK bookmakers list offers a comprehensive and easy overview of various bookmakers and betting sites with a UKGC license. To make a list more informative and up to date, we have included bonus offers for every bookmaker listed. All listed bookmakers are regulated and licensed by UK Gambling Commission.
*All offers are subject to change without prior notice, T&C’s apply, 18+ only. Gamble responsibly.
A List of UK Bookmakers 2023
Bet365 - 300% up to £30
Sign up, deposit £10 and get 300% bonus, up to £30 in free bets.
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.#ad
William Hill
Bet £10 get £40
Bet £10 on minimum odds of 1/2 (1.50) and get 4 x £10 in free bets. Instant Bonus - Promo Code Q40
WR: 1x Deposit + 1x Bonus. Min odds of 1/2 (1.50)
18+. Play Safe. Bet £10 get £40 bonus. New William Hill customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Use Promo Code Q40 to claim. Further terms apply. #Ad
Unibet UK Bonus
100% Money Back up to £40 in Free Bets + 10 Casino Bonus
Free Bet WR: 1x deposit + 3x bonus, min odds 1.40
Casino bonus WR: 50x
Min Deposit: £10
New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.18+ begambleaware.org. #ad
Bet £10 get £20
Get a free bet within an hour - the fastest free bet on the market, only at BoyleSports!
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
10bet Bonus
50% bonus on first deposit up to £50
Free Bet WR: 8x deposit + bonus, min odds 1.80 for singles, 1.40 per selection for Acca's
Bonus Code: PLAY10
Min Deposit: £15
Hollywoodbets
App bonus: Money Back up to £20 in Free Bets
Desktop bonus: Money Back up to £10
Free Bet WR: 1x bonus on 3-fold Acca, min odds 1.40 per leg
Min Deposit: £10/£20
T&Cs Apply. Only available to new customers registered through IOS or Android App. Min. £10 deposit required via VISA/Mastercard. Stake Min. £10 at min. odds of 1.5 (1/2) as 1st bets and 2nd bets within 3 days of registration. £20 Free Bet credited for each bet resulted as a “Loss”. Max £20 in Free Bets per player. 18+. #ad
Bet £10 get £40
Use Betfred Promo Code WELCOME40 while registering, deposit and bet £10 to get £40 bonus pack
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. #ad
50% Back on 1st day loses
Sign up, deposit £30, place 3 bets each valued at £10 and get up to £25 back as a free bet
VBET - Up to £20 free bet
Win your first Bet and get up to £10 Free Bet, lose your first Bet and get up to £20 in Free Bets
WR: 1x deposit on 3-fold Acca, min odds 3/10 (1.30) per selection, min stake £2
Min Deposit: £10
Only available to new, verified customers residing in the UK. Place a first ever Sportsbook bet - multi-bets of at least 3 legs; min £2 stake; min. odds 3/10 (1.3) per leg (horse racing and greyhounds excluded). Win and get back 50% of your stake on top of your winnings as a free sports bet up to £10. Get back 100% of your stake as a free bets up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&C's apply. 8+. Please gamble responsibly. BeGambleAware.org #ad
RhinoBet - Bet £25 get £10
Sign up using our Rhino Bet promo code b25g10fb and get £10 free bet.
18+ only. New customers only. Place a minimum £25 bet on any selection with minimum odds of evens (2) and receive a £10 free bet upon bet settlement. Use promo code b25g10fb. Free bets are awarded as free bet credits. Full Terms & Conditions apply. #ad
SBK Sportsbook
Bet £10 get £20
Use SBK Promo Code SBK20 to claim
WR: 1x Deposit + 1x Bonus. Min odds of 1.50 and 4.0 respectively
Min Deposit: £10
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days. Full T&Cs apply. 18+. BeGambleAware.org #ad
BetUK - Bet £10 get £30
Sign up, deposit £10 and get up to £30 in free bets.
New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Full T&C’s Apply. #ad
Betzone UK
Get up to 50% Money back on your first day betting
Sign Up using Betzone Promo Code NEWWELCOME60
Place 3 x £20 bets to get up to £60 back in free bets
New Customer Offer using Betzone Promo Code NEWWELCOME60 only | 50% back on net LOSSES on your first betting day | requires min 3 x £20 qualifying bets on first day’s betting | Min return £1 free bet | T&Cs apply | UK residents using debit card | Please gamble responsibly *18+. For NEW UK & Ireland customers only. Requires account opening, deposit using UK debit card, and certain qualifying bets of Evens or greater. Betzone Promo Code: NEWWELCOME60 #ad
50% up to £35 Money Back + 10 FS
QuinnBet offers a bonus pack for new customers: 50% up to £35 Money Back + 10 free spins
Bet £10 and Double the Odds!
Deposit £10, place your first bet and get your odds doubled! Winnings paid in CASH
Bet £10 get £10
Bet £10 and get £10 free bet
NEW! Bet £10 get £30
Place your first bet of £10 and get £30 in free bets + £10 worth of casino token
Bet £10 get £10
Place your first bet on evens (1/1) to get a £10 free bet.
Bet £10 get £30 in free bets
Place a £10 bet and receive a £30 free bet.
Use Betstorm Bonus Code BET30
1x bonus wagering requirements on odds of 1/2 (1.50) only.
Bet £10 get £15
Mr Play free bet is very straightforward, place your first bet of £10 at odds of 1/1 and get £15 as a bonus.
LeoVegas Sports
Leovegas offers a 100% profit boost of up to £100 - Mobile only bonus
The odds for your 1st bet will be doubled, In-Play bets only.
New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ Full T&C's Apply. BeGambleAware.org
Bet £10 get £10
Place your first bet on evens to get £10 free bet
Bet £10 get £15
Sign up, deposit £10 or more and get a £15 free bet. Free bet requires 1x turnover only!
Bet £15 get £10 in free bets
BetTarget is a brand new bookmaker, offering a £10 free bet to new UK customers
Bet £10 get £10 free bet
Make your first deposit of £10 or more at odds of minimum 1/2 (1.50) and receive £10 in free bets
£20 Backup Bet
If your first bet loses, Bwin offers £20 Backup Bet. Bet £20 on football treble and if you lose, get refund up to £20 as a free bet.
Up to £60 + 20 FS
Sign up and get up to £50 bonus for sports, odds boost token, 20 free spins and £10 bonus for Casino.
100% up to £100
For 32Red free bet, place an In-Play sports bet at any odds and if you win get up to £100 profit boost.
Matchbook Exchange
Bet £20 get £20 Back
Deposit £20 with a debit card, place your first bet and if you lose, get £20 Back as a free bet + 20 Free spins on the Starburst slot
Bet £10 get £30
Register and deposit £10 to get £30 in free bets
Bet £10 get £20
Get a £20 free bet when you stake £10 at odds of 1/2 or more. Only 1x wagering requirements for the free bet!
Bet £20 get £10
Karamba free bet can't be any easier, spend £20 betting on any sport event at odds of 1/1 and get £10 as free bet.
50% up to €200
To get 50% up to €200 sports free bet, you must use bonus code FIRST while processing your first deposit.
What Should You Know About UK Bookmakers
Our UK bookmakers list offers a comprehensive and easy overview of various bookmakers and betting sites with a UKGC license. To make a list more informative and up-to-date, we have included bonus offers for every bookmaker listed.
All listed bookmakers are regulated and licensed by UK Gambling Commission. If you are already familiar with the majority of bookmakers listed here, take a look at our New UK Bookies page.
UK bookmakers come in all shapes and sizes, which is why we compiled a list of the most popular UK bookmakers.
This is great news for you, it means that you’ll be able to find one that you can trust to offer you a safe and secure environment for betting. The first thing you want to do when you are thinking about joining any of the bookmakers listed is to educate yourself on everything that sites have to offer.
Try to learn about bookmakers as much as possible, a good prep work will make it much easier for you to review the different bookmakers and choose the one that meets your needs the most. First, each bookmaker will have its own look, navigation, betting options, and bonus offers. You would want to know the basics about the site and make sure that you’ll feel safe and secure on the website that you are using.
For me, easy site navigation is one of the key points for any bookmaker. I don’t like cluttered sites, with 100 buttons, links, and flashing banners. Maybe you do, but I don’t!
The main sections of any bookmaker’s site should be easily accessible, the content should be well-written and easy for everybody to understand.
Some UK bookmakers have basic designs which are great for those who are new to online betting or prefer simple user interfaces, while other websites are a bit more complex to navigate and find what you are looking for.
However, getting used to the bookmakers’ site is like a new phone – you need some time to get used to it. Once you get familiar with the website structure, it all becomes easy and fluent.
Another point requiring your attention is the sports betting offers that are available to your preference and personal taste. All UK bookmakers are doing a good job here, providing you with the opportunity to bet on all major sports.
There are bookmakers that specialize in horse racing, others are focused on football, and some provide excellent offers for both.
If you have a lot of different interests in sports betting, try to match yourself up with a bookmaker that covers most of the sports you fancy, if not all of them.
Personally, I like live betting and this is my primary checkpoint – I always check the live betting section of the bookmakers’ site, just to see what is offered there.
Look for banking options
Check the banking section and verify all payment methods for both deposits and withdrawals.
It is important for you to use a payment method that offers security, speed, and low fees.
All UK bookmakers listed here are very flexible with payment options, so I doubt you will encounter any problems with money transactions.
Also, look for the KYC procedure timeline, is it quick and fast or does it take days to verify your account?
KYC is an important procedure and has to be done to comply with all the regulations imposed by UK Gambling Commission.
What I always look for is the level of support I can get, if needed. Usually, live chat is the best, but phone support is also very much appreciated.
UK bookmakers are also offering many rewards along the way.
All of them will offer you regular bonuses once you start playing, which also include VIP rewards and different promotions that can be used to boost your odds, get cash-back or earn points that you can exchange for free bets or prizes.
Bookmakers will cater a variety of bonuses that will be offered in the form of bonus money. There are a lot of other types of bonuses like reload bonuses, referral bonuses, and others. Get familiar with the requirements for clearing the bonuses before you use them, so you can determine if it is worthwhile and that you are going to be able to meet those requirements.
You can check out our India website too.
Do you know how odds are created? Read our article on How are odds created?