Chess Grandmaster and World Champion Magnus Carlsen has been named as a “Global Brand Ambassador” for Unibet during 2020 and 2021.
Carlsen has joined the bookmaker to promote fair play and responsible gambling, and Unibet believes that such acquisition would benefit the brand to attract attention from 600 million chess players worldwide.
Unibet is the only bookmaker to offer in-play chess wagering featuring next move markets.
Norwegian chess master, also called a “Mozart of Chess” said:
“Unibet and I share a lot of the same values and interests in sports and related stats. We both know that ‘luck’ is no coincidence. To make the right decisions, you need a well-balanced combination of knowledge, skill, and intuition”.
“Unibet also have a highly professional and at the same time creative and playful approach to precise execution, which is something I can associate with. I find it exciting that such a big and global brand now aims to take greater ownership of international chess.” continues Magnus Carlsen.
Rhodri Darch, Chief Commercial Officer at Kindred Group, said:
“We are proud to present the highest rated chess player in history as our global ambassador for the next two years.
Magnus Carlsen is the reigning world number one since 2010, World Champion since 2013, and has won a total of twelve World Championships in classical chess, rapid chess and blitz”.
“We are delighted to support him in his future endeavours, retaining his position as the world’s best chess player.
We see great potential in building a stronger market position towards the hundreds of millions of chess fans around the world, as well as all other online gamblers who understand and appreciate the value of gaining an advantage by digging into data and researching facts.
Since 2014, Unibet has communicated that ‘luck is no coincidence’ celebrating those players who rely on research and statistics to make informed decisions.
Magnus is a perfect fit for this concept, and our most recent marketing campaign is a good example of that.” concluded Rhodri Darch.