Unibet has confirmed its sponsorship agreement with French Ligue 1 champion PSG until the 2023.
Kindred Group general manager for France, Mathieu Drida said:
“We are delighted to broaden our partnership with Paris Saint Germain and take it to an even wider audience across the world. Since the start of last season, we have engaged in major communication campaigns that have proved to be very successful with football fans.
“We firmly believe that by extending our agreement with Paris Saint-Germain we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”
PSG’s partnerships CEO, Marc Armstrong, added:
“We are very pleased that Unibet have shown their faith in us by choosing to extend and enhance their partnership with the club. This decision shows how relevant and effective our alliance is.
“We share the common goal of breaking the boundaries of sport and playing a part in the everyday lives of football fans.
“The results to date motivate us to continue to build on these efforts and offer fans ever more engaging experiences.”
With signing of the contract with PSG, Kindred continues with their media presence and is looking forward to expand their flagship brand Unibet to more than 100 million football fans wordwide.
Unibet and PSG will continue to run media campaigns including poster adverts accross France, TV advertising and initiatives promoted by the club’s social media channels.
Sponsorship will also include increased branding opportunities within the Europe, US and Australia, later two are new markets where Unibet is looking for a stronger position and further expansion.