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32Red ‘Stay in Control’ campaign featuring Wayne Rooney

Wayne Rooney and 32Red

Kindred Group is committed to responsible gambling – and that is not only a phrase.

Responsible gambling strategy in the UK has been very important to 2 major brands of Kindred Group, 32Red and Unibet.

Games featuring 32Red sponsored teams feature-heavy Responsible Gambling branding, both on the shirts and around the grounds.

32red is now proud to launch their ‘Stay in Control’ series – a unique set of content with some of our key sporting partners in the UK, starting with Derby County star Wayne Rooney.

Wayne is an international football icon with tens of millions of followers across his social platforms and a reach that cuts across club rivalries. The truth is – when Wayne speaks, people listen.


VIDEO: Wayne Rooney talks about his gambling experience (6:45 Minutes)


32Red believe in approaching issues head-on through content such as this and our strategy in sport sponsorship is about utilising our assets for good and ensuring we are at the heart of tackling problem gambling.

Through our new model of sponsorship, we are keen to show that British football can reach the right audience with positive messaging about responsible gambling.” said Neil Banbury, UK General Manager at Kindred group.

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