Leeds United has confirmed that it has signed a two-year sponsorship extension with 32Red sportsbook. During 2018/19 season Leeds was one of the contenders for promotion to EPL, but failed to get the promotion in the play-off stage.
Online bookmaker 32Red will serve as Leeds United official shirt sponsor for the upcoming 2019/20 football season.
Championship side Leeds United Executive Director Paul Bell spoke about the deal: “We are pleased to continue our journey with 32Red and this latest extension represents one of the largest commercial agreements in our history.
We have exciting plans for the rest of our season and we are thrilled that 32Red will be involved in what we hope will be a historic kit.”
Neil Banbury, UK General Manager at Kindred Group, said: “We are delighted to extend our partnership with Leeds United and extremely proud to see the 32Red brand adorn the teams colours into the club’s centenary season.
At Kindred Group we are committed to reinventing the sports sponsorship model, so it benefits the entire community and we look forward to working with Leeds through both our 32Red and Unibet brands to support the Leeds community and continue to build on our successful history together”.
Both 32Red and Unibet are part of the Kindred Group Plc based in Stockholm. Other brands include Bingo.com, Roxy Palace casino and few other less known brands.
This comes as a addition to new sponsorship deals that Kindred announced – Unibet is now a fair play betting official partner of Club Brugge, Belgian Pro League team with great history.
